A few minutes ago I posted a link on Facebook to a recent technical report to which I'd contributed. Many of my Facebook friends are non-techies, and one of them asked: "could you say that again, poetically?" Which is a genius request, really! The technical report concerns data analytics, so here's a brief lyric to get the gist to my non-technical friends.
I wandered lonely as a cloud and tried to figure outWhere all my customers had gone, to bring them back about;But from a million visitors how could I see the trend?What made them walk out of my store, and what did make them spend?And so I bought some software which could crunch the number stewAnd tell me as a business just exactly what to do.The best such tools let me explore without insisting on specifics;I asked a geek "so what's that called?" He said: "Smart Analytics."
BTW the report in question is PwC's latest "Technology Forecast" report (PDF download), focusing on data analytics. There's also a sidebar on Zepheira's Freemix product on page 39.